UI/UX Design • Wordpress Development
A fresh look...
Autodesk Sketchbook is a powerful digital sketching application used by over 200k artists across the world. One of the main marketing platforms for Sketchbook is the Sketchbook Blog where several posts are published per week with topics including tutorials, videos, artist showcases, and weekly free brush downloads.
It had been several years since the blog was updated, and the Sketchbook team wanted to explore a redesign that produced greater user engagement with not only new posts, but older posts as well. I worked to redesign the blog from the ground up, and then created a custom Wordpress theme based on my designs. Since the redesign, total traffic to the blog has doubled and the number of page visits per session went from 1-2 to 4-5 per user.
To view the blog, visit www.sketchbook.com/blog